Hello, I'm Evgeniia. I help tech companies explain complex products to global buyers.
Through SEO, AI search, content and websites that convert.
Where I've built things
- Built ICP-aligned contact and account lists for BDR, SDR, and AM teams using Cognism and Apollo.
- Planned and launched outbound and event-based email sequences in Salesforce: templates, cadences, full execution.
- Wrote the company's first ABM operating framework: account tiering, intent signals, engagement stages, tool stack.
- Ran the 1st buyer intent experimentation using HubSpot, identifying 60+ ICP accounts with active website intent and 200+ accounts showing relevant search behavior.
- Owned the website: strategy, UX, content and CRO across blogs, product pages, customer stories and FAQs.
- Grew organic reach with SEO, GEO/AEO and content: +230% new users and +120% organic traffic in 10 months.
- Ran CRO experiments with Hotjar and Microsoft Clarity: demo requests grew from 2 to 37 in a year.
- Planned, created and repurposed social media content for brand awareness and demand generation across LinkedIn, X, Facebook, YouTube and Reddit.
- Set up HubSpot from scratch (CRM, automation, forms, lead management) and Google Search Console.
- Developed the Shopify store: layout, navigation, landing pages and customer journey.
- Wrote SEO content for product pages and the blog, and fixed product indexing issues in Google Search Console.
- Built and ran the store solo for 4 years: UX, content, tech stack and daily operations for 1,000+ loyal customers.
- Grew it with SEO, paid social, email and 8 influencer partnerships: +37% traffic and +15% new customers in 6 months, and a 15.5K Instagram community from zero.
- Raised conversion by 12% and average order value by 10% through CRO, email and UX, and automated 40% of manual customer communication.
Recommendations
Evgeniia is proactive and has good technical expertise within the marketing field. Would highly recommend her for roles focused on pipeline impact. We collaborated closely on ABM programs and outbound for our regional sales team.
Evgeniia had a vision and was capable of running things independently, which was exactly what we were looking for. A true pleasure to work with in the digital marketing space.
Evgeniia was very communicative, worked at a fast pace, was thorough, and always a kind and gentle colleague who shared knowledge and tips on how to optimise every project. A great help for our ABM campaign launch.
Evgeniia's drive and passion for ecommerce and marketing shone through in her work. Evgeniia consistently demonstrated great value as a team player, always willing to lend a hand and contribute meaningfully to our projects.
I've grown to truly admire Evgeniia's drive and dedication to acquiring new skills and reaching her goals. Evgeniia has a remarkable positive attitude and will always find a way to iterate and grow even when the chances are seemingly against her.
I recommend Evgeniia very highly as a responsible partner. I consider Evgeniia a person with a really high potential and motivation to perform excellent in any area related with marketing, management and design.
How can Evgeniia help your company?
What I bring and use
Who I am
Helsinki-based digital marketer with 6 years in B2B SaaS and e-commerce.
I do my best work with products that take some explaining. I learn how they work and make them clear to buyers. AI is part of my daily workflow.
Outside work: forests, the seaside, design and architecture, travel and World of Warcraft.
Let's work together
I'm open to digital marketing, content and growth roles. Hybrid in Finland or remote across Europe. Email me or message me on LinkedIn.