Hello, I'm Evgeniia.
I help B2B startups and
small companies grow
through marketing
Who I am
Helsinki-based digital marketer with 6 years of experience across B2B SaaS, B2C and D2C e-commerce. I've run SEO, GEO, AEO, content, ABM, outbound, email, websites, stores and paid social – often all at once.
I work solo or embedded in a team, giving growing companies a full marketing function without the overhead of hiring one. AI is part of my daily workflow.
Outside work: forests, the seaside, design and architecture, travel and World of Warcraft.
Recommendations
Evgeniia's drive and passion for ecommerce and marketing shone through in her work. Evgeniia consistently demonstrated great value as a team player, always willing to lend a hand and contribute meaningfully to our projects.
Evgeniia is proactive and has good technical expertise within the marketing field. Would highly recommend her for roles focused on pipeline impact. We collaborated closely on ABM programs and outbound for our regional sales team.
Evgeniia had a vision and was capable of running things independently, which was exactly what we were looking for. A true pleasure to work with in the digital marketing space.
Evgeniia was very communicative, worked at a fast pace, was thorough, and always a kind and gentle colleague who shared knowledge and tips on how to optimise every project. A great help for our ABM campaign launch.
I've grown to truly admire Evgeniia's drive and dedication to acquiring new skills and reaching her goals. Evgeniia has a remarkable positive attitude and will always find a way to iterate and grow even when the chances are seemingly against her.
I recommend Evgeniia very highly as a responsible partner. I consider Evgeniia a person with a really high potential and motivation to perform excellent in any area related with marketing, management and design.
Where I've built things
- Built ICP-aligned contact and account lists for BDR, SDR, and AM teams using Cognism and Apollo.
- Planned and launched outbound and event-based email sequences in Salesforce: templates, cadences, full execution.
- Wrote the company's first ABM operating framework: account tiering, intent signals, engagement stages, tool stack.
- Used HubSpot Buyer Intent to identify and prioritise high-intent ICP accounts for outbound targeting.
- Owned website strategy, UX, content, and CRO across the full funnel: blogs, product pages, customer stories, FAQs.
- Drove organic growth via SEO, GEO, AEO, content, and UX optimisation (+237% new users, +120% organic traffic in 10 months).
- Ran CRO experiments using Hotjar, Microsoft Clarity, and behavioral analytics, delivering +1750% YoY increase in demo request conversions (from 2 to 37).
- Planned, created, distributed and repurposed social media content to support brand awareness and demand generation across LinkedIn, X, Facebook, YouTube, and Reddit.
- Implemented and owned analytics infrastructure: GA4, GTM, and Google Search Console.
- Implemented HubSpot from scratch: CRM, marketing automation, forms, and lead management.
- Developed the online store with a focus on layout, navigation, landing pages, and customer journey.
- Created customer-centric content for the store and blog to enhance brand awareness, build trust, and drive growth.
- Enhanced organic SEO with keyword-rich content and resolved product indexing issues in Google Search Console.
- Built and ran a CMS-based e-commerce store solo from scratch: architecture, UX, content, tech stack, and daily ops for 1,000+ customers across 4 years.
- Ran multi-channel campaigns (SEO, paid social, email, influencers) driving +37% traffic and +15% new customer acquisition within 6 months.
- Led CRO and lifecycle optimisation: +12% conversion rate in 6 months, +10% AOV within a year via email, content, and UX improvements.
- Built email automation workflows, cutting manual communication tasks by 40% while improving customer engagement.
- Coordinated 8 influencer partnerships and grew a 15.5K Instagram community (@scandy_shop) from zero.
What I bring and use
How can Evgeniia help your company?
Let's work together
I'm open to digital marketing, content, growth and product marketing roles. Hybrid in Finland or remote EMEA. Contact me via email or LinkedIn.
